"IT'S SOLD OUT WHEN IT COMES OUT." UNIFORM SALES TRIPLED, AND RESELL WILL LEAD THE SUCCESS OF ML UNIFORMS

"It's sold out when it comes out." Uniform sales tripled, and Resell will lead the success of ML uniforms

"It's sold out when it comes out." Uniform sales tripled, and Resell will lead the success of ML uniforms

Blog Article

"The factory is running at full capacity, but there is no way."

It's not just the stands that are full. Club stores in baseball stadiums are also full of people. This is especially true when new uniforms are released or uniforms are stocked. Long lines are formed just in time for the store to open. It is the KBO League, which is facing a chaos of uniforms in line with the era of 10 million spectators for the first time.

This is evident only by visiting online reselling websites. The reselling price of Kia's uniforms, which are the hottest this season, is over 200,000 won (222 U.S. dollars). Authentic uniforms are priced at 123,000 won (179 dollars), but the resale price sometimes exceeds twice the original price depending on the size. The uniform price of the Major League Baseball is 160 dollars, but Kia's uniforms are sold at higher prices. Such is the case with home or away uniforms, which are not on sale for a limited time.
The team is enjoying immense popularity. It is no exaggeration to say that the market is selling like hot cakes. The phenomenon in which production is not keeping up with demand is repeated. "We are operating our factory full-fledged, but there is no other way. Both home and away uniforms are sold out within a week," a Kia official said. "The sales of uniforms already exceeded 300 percent year-on-year. Of course, the most popular player is Kim Do-young."

KIA is not the only one. Doosan`s Manggom uniform has already sold more than Doosan`s home uniform last year. The uniform, which has been sold online three times since May, also caused a stir in the pop-up store at Jamsil Stadium in June. A long line was formed to buy the Manggom uniform at the pop-up store in Jamsil Stadium on June 8 and June 9. Some fans lined up with tents on the first day of the pop-up store.

"The number of Manggom uniforms is about 20,000. The figure represents more than 16,000 home uniforms that were sold over the last year," a Doosan official said. "Kim Taek-yeon is the most popular player. Among the Manggom uniforms, Kim Taek-yeon is the most."

The rising star generates massive sales. Fans who visit the baseball stadium to see Kim Do-young and Kim Taek-yeon naturally buy uniforms. It is rare to end up with just one or two purchases. As uniforms become a part of collection, team sales also jumped. A team official who sighed five or six years ago, said, "I tried hard to sell uniforms, but I can't hide my surprise, saying, "Now I can't sell them even if I produce them all day long."

밤알바 This is the case with so-called "big market clubs." Hanwha, which is second in marketing, also saw its uniform sales increase by 200 percent year-on-year. With Ryu's return, demand for uniforms has jumped. Ryu has surpassed the mark of all superstars in a year.

Superstar box office indicators are reflected in uniform sales. The emergence of new stars means an explosion in sales. It is a uniform chaos that is approaching as strong as the 10 million-strong pace.

Report this page